The Burnet Institute is one of Australia’s leading medical research institutes dedicated to improving the lives of people world wide through better health. Having played a significant role in Australia’s response to the COVID-19 pandemic, Burnet was positioned to realign their priorities and push forward into a season of growth and significant impact.
Our team worked closely with the Marketing and Executive teams at Burnet to clarify and communicate their 2030 brand strategy. Taking into consideration the diverse audience groups, we produced the hero messaging, distilling their vision and objectives in a way that all stakeholders could get excited by. A vision campaign was designed around the hero messaging, featuring a vision booklet, digital campaign and staff engagement initiatives.