CAP Australia is a not-for-profit walking alongside Australians facing financial distress. The current economic climate continues to push more people into a place of financial uncertainty and distress, increasing the need for CAP’s support, while also making it increasingly difficult to fundraise.

For CAP’s 2022 End of Financial Year approach, we spoke directly to the challenge many face when they find themselves in a financially difficult place - Shame. The campaign tagline “Start the conversation. End the Shame” carries a duel meaning, firstly to encourage supporters to start conversations with people around them so no one feels alone and secondly highlighting that fact that by donating to CAP you are giving people access to someone who can have the vital conversations, and show them a way out of their situation.

Campaign Design

Video Production

Fundraising Direct Mail Design

Digital Campaign Design