As we’ve seen in Australia, it’s never been more important to tackle COVID-19 together.
While Australia has one of the world’s best healthcare systems, many of our neighbours around the world are ill-equipped for a pandemic.
With no fences standing between any of us and COVID-19, we must stand in solidarity with all our neighbours, and encourage our government to provide vital support to vulnerable nations.
This doesn’t end for anyone until it ends for everyone.
In less than one week our team crafted a campaign that worked. The design was recognisable, relatable and connected viewers with the message, leading tens of thousands to sign the pledge and encourage the government to provide aid and funding for our pacific neighbours - and they did!
Beech gave us a visual identity for a campaign that would end up shared by celebrities, activists, businesses and politicians alike. We needed a look that would cut through and create a movement, and Beech delivered.
Director, Micah Australia