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Helping young people from all corners of the globe find their life’s purpose. YWAM Newcastle is a well established fixture in both the local community and the global network of YWAM campuses.
While the purpose and work of YWAM has never swayed from its life-changing roots, the way it was presented and perceived had tired over time and lost it’s passion. We worked with the YWAM Executive and Communication teams to identify the perception issues, and rediscover the true brand message. We then developed a new brand messaging framework, brand campaign and website to broadcast this message to an eager target market.
Brand Discovery & Strategy